Tabby has unveiled a new brand identity by Ragged Edge alongside the launch of Tabby Cash, replacing typical fintech visuals with hand-drawn characters, custom bilingual typography, and authentic photography to emphasize financial confidence and approachability. The redesign is built around the idea of helping users take control of their money, using playful visual elements and motion to make everyday financial tasks feel more engaging without sacrificing clarity. After debuting across the app, website, and digital channels, the refreshed identity is now expanding into physical advertising across the UAE.