Universal Music is launching an AI music platform with ElevenLabs

Universal Music Group is launching a new AI-powered platform that will allow users to draw from its catalog of licensed music to create song remixes, mashups, and new takes on tracks, according to an announcement on Thursday. The record label is developing the platform through a multiyear licensing agreement with ElevenLabs, a company that specializes in AI voice and music generation.

Artists can choose whether to participate in UMG and ElevenLabs’ upcoming platform, which marks yet another AI deal for the record label. UMG is currently developing an AI music platform with Udio and has struck AI licensing deals with Spotify, Nvidia, and Klay. This week, Suno released its first AI music model trained on licensed songs from Warner Music Group, BMG, and music industry partners.

UMG and ElevenLabs’ partnership will also include the “development of additional products and fan experiences in the months and years to come,” though the press release doesn’t include other details about what this might entail.

”By combining UMG’s global community and rights management expertise, with our AI models and products, we’ll enable artists and songwriters to create powerful new experiences for their fans, and ensure they are fairly compensated,” ElevenLabs CEO Mati Staniszewski says in the press release. The new AI music platform will remain separate from ElevenLabs’ Music API and ElevenMusic generator.