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Meta to announce Shared Agents for Muse at Meta Connect

Meta to announce Shared Agents for Muse at Meta Connect

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Meta is reportedly preparing to launch 'Shared Agents' for its Muse AI app, enabling users to create and distribute custom agents.
What: Internal builds of the Muse app reveal a feature that lets users configure sub-agents with custom prompts, tools, and appearance for sharing, mirroring functionality found in Grokbot.
Why it matters: Meta aims to leverage its massive social graph (Instagram, WhatsApp, Facebook) to make agentic workflows viral among creators and small businesses.
Decoder
  • Agentic workflow: An automation pattern where an AI model uses tools or interacts with software environments to achieve a multi-step goal rather than just generating text.
Original article

We've found a hidden “Shared Agents” section inside Meta’s newly launched Muse agent, pointing to a broader system where users may eventually create their own agents and share them with others. The feature appears as a separate navigation tab and opens a workspace to create an agent or access existing sub-agents, potentially including agents shared by others.

The creation flow is already highly configurable. Users can define prompts, name and appearance, select skills, connect external services, and adjust other settings before deploying an agent. When used, these agents appear as separate sub-agent conversations inside Muse. The concept resembles Grokbot’s agent-building system, but Meta could have an advantage through its existing ecosystem across Instagram, WhatsApp, Facebook, and Messenger.

That could make Shared Agents particularly relevant for small businesses and creators already operating through Meta’s platforms. A business could theoretically configure specialized agents around customer support, content, scheduling, sales, or other workflows, then make those agents available to employees or customers. The exact sharing permissions and distribution model remain unclear.

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The functionality surfaced in the current Muse app build, and the creation flow is already operational, although Meta has not publicly announced Shared Agents. One possible launch window is Meta Connect, scheduled for September 23-24. Meta’s official developer materials already say the event will cover “agentic development workflows,” making the timing notable.

Shared Agents also fits Meta’s broader direction. Muse launched as a personal agent that can work across apps, while Muse Spark models and the Meta Model API increasingly focus on tool use, agentic tasks, and multi-agent orchestration. Opening agent creation to regular users would extend that strategy from having one personal Muse toward letting people build an entire collection of specialized agents.

  • Meta publicly introduced Muse on September 8 as a personal agent that can work across apps, including through the Muse app and WhatsApp.
  • Meta's official Connect pages confirm the September 23-24 dates and list developer sessions involving Muse Spark, Meta Business Agent Platform, AI tools, and agentic workflows.
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