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Apple is designing its own game controllers for iPhone, could be Beats branded
Apple is reportedly developing proprietary game controllers for the iPhone that may launch under the Beats branding.
What: Beta code indicates Apple is designing two distinct game controller models featuring thumbsticks, a D-pad, haptic feedback, and potential motion control capabilities.
Why it matters: This expansion suggests Apple is treating gaming as a core pillar of its hardware ecosystem, moving to commoditize high-quality input methods to compete more directly with dedicated handheld consoles.
Original article
Apple is reportedly developing its own game controllers for iPhone, with beta code revealing two models that include thumbsticks, a D-pad, haptic feedback, and potentially built-in motion controls. The controllers may launch under the Beats brand, offering a more affordable option while strengthening gaming across iPhone, iPad, Mac, and Apple TV, where Apple continues to expand support for AAA titles and dedicated gaming accessories.
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