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Product Strategy Starts with What You Will Not Build
Effective product strategy requires explicitly defining what a team will not build rather than just listing features or revenue goals.
What: The article outlines how to use the 'Playing to Win' framework, Richard Rumelt’s kernel strategy, and the Netflix-born DHM model to align product roadmaps with intentional strategic trade-offs.
Why it matters: Most product organizations confuse feature roadmaps with strategy, leading to bloated products that lack a distinct point of view on which customer problems they actually solve.
Deep dive
- Nested choices: Borrowed from 'Playing to Win', forcing teams to answer where they play and how they win.
- Kernel strategy: A diagnostic tool from Richard Rumelt to identify if a plan is actual strategy or just 'fluff'.
- DHM model: A Netflix-derived framework for Delighting customers, Hard-to-copy advantages, and Margin-enhancing business models.
Decoder
- DHM (Delight, Hard-to-copy, Margin): A strategic framework popularized by Netflix to evaluate product initiatives based on their impact on user satisfaction, competitive moat, and business sustainability.
Original article
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