Snap Tries to Sell Consumers on the Idea of $2,195 Smart Glasses

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Snap Tries to Sell Consumers on the Idea of $2,195 Smart Glasses

Tech mobilehardware Bloomberg

Snap is entering the high-end augmented reality market with $2,195 Specs glasses, sold alongside custom Verizon cellular plans.

What: Snap will launch its Specs augmented reality glasses later this year at $2,195, with a $2,395 tier that includes a cellular-enabled carrying case, supported by retail demos at Verizon stores.

Original article

Snap's forthcoming Specs augmented reality glasses will launch later this year at $2,195. People will be able to try the glasses at select Verizon stores and purchase custom wireless data plans for them. There will be a higher-priced version at $2,395 that includes a carrying case with built-in cellular data connectivity.

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