DEVOURED
Seven lines of client feedback that knock you sideways, and how to stop them living rent-free in your head
Confusing client feedback often stems from underlying organizational fear or lack of clarity rather than genuine issues with the design work itself.
What: Common feedback patterns like 'make it look less designed' or 'I'll know it when I see it' are usually defensive reactions by clients navigating internal politics. The author recommends responding with probing, non-defensive questions to uncover the real business concern.
Takeaway: When you receive vague feedback, stop trying to iterate on the design and instead ask questions about the specific business outcome the client fears they are missing.
Original article
Clients often give confusing or unhelpful feedback because of uncertainty, internal politics, or a lack of design knowledge rather than problems with the work itself. Common situations include vague requests like “make it look less designed,” Canva comparisons, hidden budgets, feedback by committee, and indecisive comments such as “I'll know it when I see it.” Responding with calm questions, clarifying underlying concerns, setting expectations early, and guiding clients through the design process can turn frustrating feedback into more productive conversations.
Explore all 58 articles in today's digest
Fresh dev news, AI-digested daily. Never miss a trend at devoured.fyi