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Apple Developing New Fitness Tracker Aimed at Rivaling Whoop
Apple is quietly researching a screenless health tracker, signaling a potential long-term pivot to compete with specialized wearables like Whoop.
What: Apple is in the preliminary stages of developing a screenless fitness wearable. The project is currently not expected to ship until at least 2028, with a major Apple Watch update planned for 2027.
Why it matters: Apple is looking to broaden its health-tracking ecosystem beyond the general-purpose smartwatch, targeting the niche but high-engagement market for continuous, passive biometric monitoring.
Decoder
- Whoop: A screenless, wrist-worn biometric monitor focused on recovery, sleep, and strain tracking rather than notifications or general-purpose computing.
Original article
Apple is developing a screenless health and fitness tracker as part of an effort to rethink its smartwatch lineup and add new wearable technologies. The project is still in a preliminary phase and likely won't debut before 2028. Apple is working on a major update to its smartwatch lineup for release as early as late 2027.
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