Live Creative Review and Approval AI Platform (Website)
Pactto introduces persistent creative rooms where AI agents transcribe, summarize, and execute real-time editing commands during multi-user sessions.
Deep dive
- Features persistent creative rooms that retain conversation history and assets across multiple meetings.
- Uses AI to transcribe and translate live meetings in real-time for global teams.
- Supports frame-accurate video review with real-time markup and automated task generation.
- Offers deep integration with Adobe Frame.io for seamless asset syncing.
- Pro plan includes a CLI to allow code-based agents (e.g., Claude Code) to interact with room data.
- Employs end-to-end encryption for security with SOC 2 compliance in progress.
Decoder
- Frame.io: A cloud-based collaboration platform often used by video editors for reviewing and approving media assets.
- CLI (Command Line Interface): A text-based tool allowing users to control software programs by typing commands instead of using a graphical user interface.
Original article
The room where creative teams meet, align and AI takes action
Bring your assets, present at the highest quality, review together, make decisions, and let AI agents apply them, live. All within the same shared context.
The Problem We Are Solving
With AI, assets are created faster than ever. But the review process hasn't caught up.
Feedback is scattered everywhere, decisions get lost after sessions, approval cycles take forever, and versioning has reached insanity. Now, humans and traditional review processes are the bottleneck.
The Solution: Pactto
The AI-native platform for humans and agents to collaborate, present, review, act, and approve assets.
Pactto gives your team persistent creative rooms. Each room is a smart canvas that supports videos, images, PDFs, SVGs, audio, and multi screen sharing, assisted by an AI agent that's always available, with full context. Your whole team sees the same work, hears the same conversation, and makes decisions together.
AI turns feedback into edits, summaries, tasks, all in the browser.
Room Memory: The room gets smarter the more you use it.
Unlike Zoom or Google Meet, where context disappears when the call ends, Pactto rooms remember everything. Every conversation, every decision, every piece of feedback.
Come back next week for a follow-up review and the AI already knows what was discussed, what was decided, and what still needs attention. No “let me pull up the notes from last time.” The room IS the notes. Context doesn't disappear. It compounds.
Live Editing: Say it. Watch it change. Right in front of everyone.
The director says “Let's add more people to the background here.” The AI assistant suggests a warmer grade. One click. The image updates on the canvas. Everyone sees it. The director says “a bit more.” Another click. Done.
Generate three alternative hero shots. They appear on the canvas. The team picks one. Moves on. Create a doc with all the action items from today's session. It's already there.
The AI assistant is always listening, building context, suggesting actions, and taking action. You can even add your own rules and customize the assistant's behavior per room to match your team's workflow.
Real-Time Translations: No Barriers.
The Pactto AI Assistant listens to every word, transcribes the conversation in real time, separated by speaker and timestamp, and translates it live into each participant's language.
A director in LA speaks English. A colorist in São Paulo reads every word in Portuguese. A producer in Madrid follows along in Spanish. No interpreters. No delays. No “sorry, can you repeat that?”
Every creative team does three things. Pactto accelerates all of them.
01 Present: Present your work at the quality it deserves.
Not through a compressed screen share. Pactto plays video at studio quality, for everyone at the same time, without any lag. Color-accurate. Frame-accurate. No compression artifacts. No dropped frames. Multiple people can share screens simultaneously.
02 Review: Voice comments in. Agents act, live.
In Pactto, the AI assistant captures feedback as a structured comment with full context. Then it suggests a warmer grade. One click. The image updates on the canvas. Everyone sees it. You can even speak your comments instead of typing. Draw directly on any frame with lines, shapes, text, freehand. Pin comments to specific frames or frame ranges.
03 Approve: Approve before the conversation ends.
In Pactto, decisions happen in the room. Docs update live. Approvals get tracked. Rooms persist. Every decision, every asset, every version, exactly where you left it. Every stakeholder gets notified, every status gets updated, everything moves forward.
Easily bring your assets into the room. No matter where they come from.
Drag assets in from your computer. Pull them directly from Adobe Frame.io. Thanks to a partnership with Adobe, your Frame.io library lives a click away from your Pactto canvas. We also support Google Drive and Google Sign In.
The assets you've already organized, versioned, and stored flow into the room where the conversation happens. And once they're on the canvas, the AI agent has full context on everything: the brief, the conversation, the assets, the annotations.
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