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Don't forget to design
Design
Design Lobster
Prototyping is not just a final step, but a critical research method for discovering the true nature of a problem.
What: The article argues that designers should avoid waiting for complete information before creating, as sketches and prototypes reveal hidden constraints and requirements earlier in the process.
Why it matters: In an environment that over-indexes on data and research, making imperfect work early is a necessary investigative tool for effective design.
Original article
Design isn't something that happens after fully understanding a problem. Making sketches and prototypes is itself a way to discover what the problem really is. Rough ideas expose gaps, tensions, and requirements that research, data, and discussion alone may never reveal. An excessive focus on outcomes can discourage designers from making anything, even though reaching a good outcome often requires producing and evaluating lots of imperfect work along the way.
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