Negative Space Logo Design: Creative Ideas and Inspiring Examples (6 minute read)
Negative space logo design uses empty areas within and around shapes to create dual meanings, offering a technique for indie developers and side project builders who need memorable branding without complexity.
What: A design tutorial explaining how to create logos where the "empty" space forms a second hidden image—like a letter W that also shows a mountain, or overlapping shapes that reveal both a dog and the letter. The article includes 30+ examples and practical tips like starting in black and white, using simple shapes, and testing at small sizes.
Takeaway: If you're designing a logo for a project, try sketching basic letter forms or symbols in black and white, then look for ways to carve out secondary meanings by adjusting the spacing between elements.
Original article
Negative space logo design turns empty areas around or within shapes into a second hidden image, making logos more memorable without adding extra elements.