Netflix wants you to watch ‘Clips,' its TikTok-like vertical video feed (1 minute read)

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Netflix is adding a TikTok-style vertical video feed called Clips to its mobile app, showing how deeply vertical video has penetrated even traditional streaming platforms.

What: Clips is a personalized vertical feed of short scenes from Netflix originals designed to help mobile users discover content through quick highlights rather than browsing the traditional catalog interface.

Why it matters: The feature signals how completely vertical video has won on mobile, with every platform from LinkedIn to streaming services now adopting the format, and reflects the growing popularity of mobile-first microdramas that are normalizing serialized vertical viewing.

Original article

Netflix is redesigning its mobile app with a new TikTok-style feature called Clips, a vertical feed of short scenes from Netflix originals designed to help users discover what to watch next through personalized recommendations and quick highlights. The move continues Netflix's years-long experimentation with short-form mobile video after earlier efforts like Fast Laughs and reflects how dominant vertical video has become across entertainment platforms. Services like Peacock and Tubi are adopting similar features. The rise of mobile-first microdramas is helping normalize serialized vertical viewing.