Devoured - April 28, 2026
One photo, two products: this Bic advert is print perfection (3 minute read)

One photo, two products: this Bic advert is print perfection (3 minute read)

Design advertising Read original

A classic Bic print ad resurfaces on social media for its clever use of one photo to advertise both a pen (by drawing a beard) and a razor (clean-shaven result).

What: The advertisement, created by JWT Amsterdam, shows the same man in two versions—one with a beard and mustache drawn on with pen, the other clean-shaven after using a razor.
Original article

Bic's print ad has been widely praised for its simple, clever concept: the same image was used to promote both a pen (drawing a beard) and a razor (clean-shaven result).