‘WhatsApp Plus' subscription launching soon with new features (1 minute read)
WhatsApp is testing a $2.99/month subscription tier with cosmetic features, marking Meta's push to add subscription revenue to its messaging platform.
What: The "WhatsApp Plus" subscription, currently in Android beta testing, offers premium customization options including exclusive stickers, themes, custom app icons, additional chat pins, and enhanced notifications, with iOS and broader platform support planned.
Why it matters: This represents a significant business model shift for WhatsApp, which has remained largely free since Meta acquired it, and reflects the broader industry trend of established platforms adding freemium subscription tiers to diversify beyond advertising revenue.
Original article
WhatsApp is testing a new ‘WhatsApp Plus' subscription in its Android beta, priced around $2.99 per month, as part of Meta's push toward subscription revenue. The plan adds customization features like premium stickers, themes, app icons, extra chat pins, and upgraded notifications. While still limited to testers, the feature is expected to expand to iOS and other platforms ahead of a broader launch.