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Instagram tests a new ‘Instants' app for sharing disappearing photos
Instagram is testing a standalone app called Instants for sharing unedited, disappearing photos that evaporate after one view, attempting to recapture authentic friend-to-friend sharing.
What: Instants is a new app available in Spain and Italy that lets users capture and share unedited photos using only an in-app camera, with no uploads or editing allowed. Images are viewable once and disappear after 24 hours, and can be shared with mutual followers or Close Friends lists either through a standalone app or within Instagram itself.
Why it matters: Instagram is trying to return to its original purpose of casual friend sharing after becoming dominated by curated content, ads, and influencers, while also competing with apps like Snapchat and BeReal. However, the timing may be questionable since BeReal's popularity has waned and many users already rely on Instagram Stories for ephemeral sharing.
Original article
Instagram is testing a new standalone app called Instants that lets users share unedited, disappearing photos captured only through the in-app camera. The feature emphasizes low-pressure, authentic sharing, with images viewable once and available for 24 hours, and can be used either within Instagram or as a separate app. The move reflects an attempt to return to more personal interactions and compete with apps like Snapchat and BeReal, though its success is uncertain given shifting trends and existing features like Stories.
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