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Instagram ‘Instants' app launches on Android, and it's basically Snapchat
Instagram launched a standalone Android app called Instants that copies Snapchat's core feature of ephemeral content that disappears after 24 hours.
What: Instants is a new Android application from Instagram that allows users to log in with their existing Instagram credentials and share temporary moments with friends that vanish after 24 hours, directly mimicking Snapchat's original value proposition.
Why it matters: This represents Meta's continued strategy of unbundling features into separate apps and directly cloning competitor products, following the pattern of Instagram Stories copying Snapchat's signature feature.
Original article
The Instants app lets users log in with their Instagram accounts and share moments with friends that disappear 24 hours later.
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