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Steph Curry's new logo is the ultimate game of spot the difference
Stephen Curry has refreshed his SC30 logo to incorporate Li-Ning branding, marking his shift toward creative independence following a 10-year partnership deal.
What: Basketball star Stephen Curry updated his signature logo—originally created for his Under Armour line—to blend his initials with the Li-Ning corporate identity.
Why it matters: The subtle logo adjustment reflects a trend of elite athletes asserting greater ownership over their personal brand identity as they transition between major sportswear partnerships.
Original article
Stephen Curry has unveiled a subtly updated SC30 logo that integrates Li-Ning branding to celebrate his new 10-year partnership and creative independence from Under Armour.
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