Apple's first foldable iPhone, expected to launch as the iPhone Ultra alongside the iPhone 18 Pro lineup, may follow the iPhone X's rollout by being announced in September but shipping later due to limited production. Apple is reportedly expected to have only 500,000 to 1 million units ready at launch, compared with 20–22 million for the Pro models, leading to likely shortages despite its estimated $2,300–$2,500 price. Strong demand could result in weeks-long delivery delays, opportunities for scalpers. Apple is already said to be planning a second-generation foldable for 2027.