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Apple's iPhone Ultra will be double the price of the iPhone 17 Pro Max
Apple’s upcoming foldable iPhone Ultra is projected to launch in September 2026 with a price tag between $2,300 and $2,500.
What: Analyst Ming-Chi Kuo reports the foldable device will arrive alongside the iPhone 18 series, with potential availability delays through December 2026 due to high demand.
Why it matters: Apple is testing whether the premium foldable market can sustain double the price of its standard flagship models, mirroring the strategy used for the original iPhone X launch.
Original article
The iPhone Ultra will be announced in September together with the iPhone 18 Pro and Pro Max. It will start shipping about a month later. The foldable phone is estimated to be priced at around $2,400. It is likely that the phone will sell out immediately after pre-orders open, and then there will be delays running through December.
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