DEVOURED
Honor's new logo is all about pushing past perfection
Honor has rebranded with a new circular logo and 'Dare to Be' tagline to position itself as a disruptive challenger to Apple and Samsung.
What: The new design features a circle motif bisected by a diagonal line, symbolizing a move toward unconventional innovation in its foldable smartphone and tablet product lines.
Why it matters: Hardware brands are increasingly using abstract, minimalist branding to signal a pivot away from consumer electronics toward 'future-forward' high-end tech status.
Original article
Honor has unveiled a bold new logo and “Dare to Be” tagline, reflecting its push to challenge convention and become a more distinctive force in tech.
Explore all 42 articles in today's digest
Fresh dev news, AI-digested daily. Never miss a trend at devoured.fyi