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What Google Did To Websites Is Happening To Your App Right Now
Google is systematically cannibalizing web traffic by shifting from a search engine to an 'answer engine' that denies users the necessity of visiting external websites.
What: Google's current product strategy aims to keep users within its own interface by summarizing information directly in search results, effectively turning the open web into a closed training and data retrieval environment.
Why it matters: This is a fundamental shift in the economics of the internet: the value of hosting content is being stripped away as search platforms move from routing traffic to consuming and summarizing content locally.
Original article
Google has transformed from a search engine that sends traffic to websites into an answer engine that removes the reason to visit one.
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