Audi Unveils Secret Supercar, New Design Direction

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Audi Unveils Secret Supercar, New Design Direction

Design hardware Core77

Audi is launching a $650,000 hybrid supercar, the Nuvolari, featuring a 1,000 horsepower V8 powertrain and a new minimalist design direction.

What: Audi's Chief Creative Officer Massimo Frascella unveiled the Nuvolari, a limited-run production vehicle restricted to 499 units. The car pairs a 4-liter twin-turbo V8 with three electric motors.

Why it matters: This transition marks an attempt by Audi to move away from maximalist trends and re-establish a distinct, cohesive brand identity centered on simplicity.

Original article

Audi's Chief Creative Officer, Massimo Frascella, has unveiled the Nuvolari supercar, representing the brand's new "Radical Next" design direction focused on radical simplicity. The hybrid vehicle combines a 4-liter twin-turbo V8 with three electric motors to produce nearly 1,000 horsepower. Only 499 units will be produced at over $650,000 each.

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