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Facebook Gets Its Own AI Mode That Turns Public Posts and Reels into a Search Engine
Facebook's new AI Mode converts its search bar into a discovery engine for public posts, Reels, and Marketplace items.
What: Meta is rolling out 'AI Mode' in the US to let users query public Facebook content and Marketplace listings using a conversational interface. The feature uses Meta's AI to aggregate information directly from across the platform's social graph.
Why it matters: Meta is attempting to turn Facebook into a vertical search engine to compete with search-based AI tools like Perplexity and Google’s Search Generative Experience, while boosting time spent on their app.
Original article
Facebook's new AI Mode transforms the standard search bar into a conversational tool that answers questions by mining public Group discussions, Reels, and Marketplace data. The update aims to increase platform engagement and support Meta's expanding subscription tiers. Critics have raised concerns about data privacy and the accuracy of crowd-sourced AI summaries. The feature is currently rolling out to users in the US.
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