UX focuses on designing experiences for humans, while Agentic Experience (AX) focuses on helping businesses automate and optimize processes using AI agents. Rather than creating interfaces, AX is concerned with defining goals, rules, guardrails, and success criteria for autonomous systems. A proposed new role, the AX Designer, would investigate workflows, identify what should be automated, uncover hidden business rules, and ensure agents are solving the right problems before they're deployed. The key idea is that the biggest challenge in agentic systems isn't building the technology—it's understanding the process well enough to automate it safely and effectively.