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A customizable camera app is still on the table, but Apple could be saving it for the iPhone 18

A customizable camera app is still on the table, but Apple could be saving it for the iPhone 18

Design Digital Trends
Apple reportedly built a fully customizable Camera app but may be holding the feature to bundle it with the upcoming iPhone 18.
What: Internal builds of the iOS Camera app allow users to rearrange controls like flash, timer, and resolution settings. Although absent from WWDC 2026, the feature is expected to serve as a hardware-linked differentiator for a future iPhone release.
Why it matters: Apple often segments software capabilities to drive adoption of newer hardware, using "exclusive" features to maintain the perceived value of high-end device upgrades.
Original article

A redesigned, fully customizable Camera app was rumored for iOS 27 but did not appear at WWDC 2026. Apple has reportedly already built the feature internally, allowing users to add, remove, and rearrange camera controls such as flash, timer, exposure, night mode, and resolution settings. The feature may have been intentionally held back for the expected launch of the iPhone 18 Pro, which is rumored to bring major camera hardware upgrades. Apple often pairs significant software features with new hardware releases, so the customizable Camera app could be part of a broader camera-focused marketing strategy. However, since the feature remains internal, there is no guarantee it will ever reach the public.

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