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Coca-Cola's Vibrant Visual Identity and Packaging for FIFA '26
Design
Design Week
Coca-Cola is rolling out a geometric-focused visual identity for the FIFA World Cup 26, emphasizing regional patterns across its global packaging.
What: Coca-Cola's campaign for the 2026 FIFA World Cup utilizes chevron and diamond-based branding on limited-edition packaging designed to represent participating countries.
Original article
Coca-Cola has launched its official visual identity for FIFA World Cup 26, centered on limited-edition cans and twelve-packs featuring bold geometric patterns — chevrons, diamonds, and regional color palettes — representing participating nations under the tagline "Collect The Whole Squad."
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