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Apple Design award winner acquired by Apple for new Swift tools
Apple has acquired Play creator Rabbit 3 Times, effectively shuttering the award-winning visual Swift prototyping tool.
What: Apple purchased Rabbit 3 Times, the developer behind the 'Play' app, in a move that appears to be an acquihire or asset-stripping deal. The app has been pulled from the App Store and the company's website is down.
Why it matters: Apple frequently acquires small development tool companies to integrate their proprietary technology or engineering talent directly into internal teams, often discontinuing the standalone public products in the process.
Decoder
- Swift: Apple's general-purpose programming language for iOS, macOS, watchOS, and other Apple platforms.
Original article
Apple has acquired Rabbit 3 Times, the company that made Play, a visual Swift development tool that won the Apple Design award for innovation. The acquisition appears to be aimed at asset stripping the company. Apple may be incorporating Play into its Apple Creator Studio, but for now, it appears the app is gone. Rabbit 3 Times' website has also been taken down.
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