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Netflix's TikTok-like vertical feed is finally here
Netflix is rolling out a TikTok-style vertical feed called Clips that surfaces personalized short video snippets to help users discover content to watch.
What: Clips is a new vertical scrolling feed within the Netflix mobile app that shows short clips from shows, movies, and specials tailored to individual user preferences. Users can add content to their watchlist or share clips directly from the feed, and Netflix plans to expand it to include podcasts, live programming, and genre-based collections.
Why it matters: This represents the continued migration of vertical feed patterns from social media apps into other categories, showing how TikTok's interface model is becoming a standard discovery mechanism across different types of content platforms.
Original article
Netflix's vertical feed, Clips, is rolling out to the US, the UK, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa. Clips shows short clips from series, films, and specials tailored to users' tastes. It is designed to help people decide what to watch or play next. Netflix plans to expand Clips to include podcasts, live programming, and collections based on genres.
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