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Mac. (Website)
An interactive data visualization chronicles 43 years and 154 Mac models, tracking evolution from $9,995 beige boxes to today's $599 ultraportable.
What: Mac. is an interactive website that visualizes Apple's complete Mac lineup from 1983's Lisa to 2026's MacBook Neo, tracking color evolution (14 years of beige before the 1997 Bondi Blue iMac), weight progression (7.2kg to 1.23kg), and pricing history.
Why it matters: Demonstrates effective techniques for visualizing complex product evolution over time, while showing how Mac dominated creative industries despite holding only 5-10% PC market share.
Takeaway: Explore the interactive site to study techniques for presenting multi-dimensional historical data visually.
Original article
A visual breakdown of 154 Macs in 43 years.
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