The Tofoo Co has introduced its first major packaging redesign in over a decade, created with CHILLI, to improve shelf visibility and unify its product range as demand for plant-based foods grows. The new look features bold, simplified typography on a clean white background, along with clearer health messaging, creating a more flexible and cohesive brand identity. The redesign aims to reposition the brand for future expansion. Rollout across UK retailers started in April.