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The Click's clever university branding puts the ‘I' in identity, individual, and Imperial College London
Imperial College London’s new branding, designed by The Click, gives each department a unique "I" logo to foster individual identity and community belonging.
What: UK branding studio The Click created a new visual identity for Imperial College London, introduced on May 20, 2026, which features 24 bespoke "I" logos for its various departments, such as a sleek "I" for aeronautics and a polymer-chain "I" for chemistry. The rebrand focuses on individuality and belonging rather than a louder university-wide logo.
Why it matters: This approach to branding reflects a growing understanding that strong organizational identity can be built through celebrating internal diversity and fostering individual departmental pride, rather than enforcing a singular, monolithic image.
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