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Ferrari Launches $640,000, Jony Ive-Designed, Glass-Clad Electric Speedster
Ferrari unveiled the $640,000 Luce electric speedster, designed with Jony Ive, marking its first five-seater and a major foray into luxury EVs.
What: Ferrari has launched the Luce, an electric vehicle designed in collaboration with Jony Ive, priced at around $640,000. It's Ferrari's first five-seater and boasts a 0-60 mph acceleration in under 2.5 seconds, a top speed exceeding 190 mph, and a range of approximately 330 miles.
Why it matters: This move signifies Ferrari's commitment to electric vehicles, testing the high-end luxury market's readiness for EVs and indicating that even traditional performance brands are embracing electrification.
Original article
The Ferrari Luce, designed in partnership with Jony Ive, is an electric vehicle that will test the appetite of the superrich for EVs. The first Ferrari with five seats, the Luce will be among the most expensive Ferraris that aren't part of a limited production run at a starting price of roughly $640,000. It accelerates from 0 to 60 miles an hour in less than 2.5 seconds with a top speed that exceeds 190 mph. The vehicle has a range of roughly 330 miles despite an unusually large battery.
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