Jaguar's Type 01 production EV reveals how its controversial 2024 rebrand anticipated an intentionally polarizing product strategy rather than simply introducing a new visual identity. The dramatic 1,015-horsepower electric grand tourer was designed before the Type 00 concept, which was reverse-engineered and exaggerated to generate attention, while consumer testing produced unusually high numbers of both very low and very high ratings. By abandoning the middle ground, Jaguar is targeting wealthy, design-focused buyers who want something distinctive rather than trying to retain its traditional executive-car audience.